Andrew Brackin

I love – 90’s rap, coffee, traveling and attempting to speak French – Thiel Fellow – From London, in SF

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The Importance of Mobile Hiring

I posted an article on Linkedin Pulse about the future of mobile hiring and its importance. You can check it out here, feel free to share and like it.

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What’s your mission?

I recently spoke to a startup founder about their business. In doing so, I put them in a box by categorizing their product. Even though it may seem like they’re competing with other companies in a space. They see what they’re doing differently and have a much broader mission, which drives them and are making steps toward.

This isn’t possible if you’re Airbnb for X, rather than trying to change X industry.

You often need to start small and focus on a niche to get into a market. I’ve realized that every company should have a mission. An idea of why they’re doing what they’re doing. Otherwise how do you define the good times and how do you get through the bad times.

A mission is different to a vague values statement or a dream-like scenario (what if we IPO’d with our chrome extension).

Facebook succeeded early on by going after the college market. If they didn’t have an inkling that

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“If you say there are certain values which are more important than financial values, you’re culturally encouraged to feel a bit immature,” he suggests. “It has become so ingrained into our way of thinking that the only measure of value is cost.”

“And yet,” Scott interjects, “if you measured somebody’s personal wealth in a eulogy at a funeral, if you said, ‘This person had £75,000 in the bank, they had the iPhone 5s’, everybody would be absolutely disgusted. They would say ‘that’s not the person’.”

  • FT Weekend interview with Andrew Scott of Sherlock Fame

People spend their working lives looking for the next pay increase or promotion, in environments that they aren’t happy in.

Usually for moral reasons but sometimes to be seen by those around them to be following a traditional path. Yet when they die, this will be forgotten and just the impact they made will remain.

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Spotify does merch

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It’s interesting that Spotify is promoting merchandise in the artist experience.

Sadly when you press buy it just takes you to an external URL, I imagine this will be moved into the Spotify application in time. It’s interesting to note that they promote the Vinyl but not the CD. This probably fits Spotify’s demographic and their interests aptly.

In time I see them selling tickets and using their data to shape what products to sell, concerts to promote and eventually run.

Apparently this feature was added in January (commission free) but it’s most likely still rolling out across artists.

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San Francisco

New Yorker Anil Dash wrote a piece for SF Tech Workers last night informing them of what he thought they could do to improve their reputation. I do agree with Anil that more could be done but I will also note that tech being in San Francisco has been a boom for the local economy. SF’s unemployment rate is 5.3% vs 8.7% the average in California.

I mostly disagree with the protesters sentiment that feel tech workers are invading their communities, considering many of those protestors pushed families out long before this recent boom. As prices have been rising for years. Affordable housing is definitely a big problem for everyone.

Anil asks for startups to share their “on-site benefits” with the local community (daycare, healthcare, food). I’m not sure what these companies are but not many startups in SF have healthcare onsite, maybe bigger companies would have a doctor but that size of

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Thiel Fellowship Update

There was some interesting data in Peter Thiel’s interview in the WSJ in December that I just wanted to share along with my experience thus far. Of course these opinions are purely my own.

When I meet Thiel Fellowship skeptics I sometimes find they can be ill-informed in one of two ways, they stopped researching the fellowship after the initial announcement and have just missed many of the stories. The other is that they don’t know the breadth of the work completed as the information just isn’t out there yet and some fellows haven’t shared their successes, continued work or soft landings. That’s up to them, as they may have no reason to right now. None of that is the fault of the observer of course but I know that this is going to improve over time.

Skepticism is important but I don’t doubt the fellowship based on my experience so far because of my incredible peers, the community

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“Be yourself; everyone else is already taken.”

― Oscar Wilde

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After the Music Library

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I’ve been thinking recently about how ridiculous the idea of a music library is in the streaming age. Especially considering that the majority of music that is consumed today is disposable and has a short life-cycle, will anyone be listening to Blurred Lines in 5 years? No. That doesn’t devalue the song, it holds purely entertainment rather than artistic value.

I’ve never had a stable music library. I’ve long lost my original iTunes account (I probably dislike all of the music contained anyway) and used to delete tracks that I got bored with. My libraries have always been what’s most relevant to me right now. Which can get boring quickly but as does a single rarely-changing library.

Sometimes I want to hop back to the songs I was bored with a few years ago or find something new. My Spotify account has had over 100,000 streams in the last year. Earlier I landed on Spotify’s default

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Battling Perception

Why do we get so excited/annoyed by the idea of something? A seed can internally manifest into a tree before you’ve considered the reality. Your mind will always fight to make reality fit with your perception of something. Negative or Positive.

Like when “Project Glass” was released people assured us that it’d improve, that it was just an alpha and would dramatically change. Although this could still be the case, these people have no idea how it’ll progress or what is being developed but they are so in love with the perception that they’ve created since they first saw the Glass conceptualisation video that they are sure it will eventually happen. You see this trend with places, stocks and people. Every decision is clearer and moment is better in retrospect.

Honestly, I’m diluting my line of thinking with the technology simile. This post isn’t intended to be career or technology

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Hatching Twitter

Ev told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match.

“But I invented Twitter,” Jack said.

“No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. Neither did Biz. People don’t invent things on the Internet. They simply expand on an idea that already exists.”

Hatching Twitter is a wonderful, thrilling book. Not from a business perspective, not like the Social Network where it lays out Mark’s battle building his empire. This is the completely honest tale of the naveity and blindsightedness in the early days of Twitter, you start to realise like every other startup they had no idea what they were doing and early on nothing worked. Everyone was CEO at some point and everyone was fired or quit at another.


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