What’s your mission?

I recently spoke to a startup founder about their business. In doing so, I put them in a box by categorizing their product. Even though it may seem like they’re competing with other companies in a space. They see what they’re doing differently and have a much broader mission, which drives them and are making steps toward.

This isn’t possible if you’re Airbnb for X, rather than trying to change X industry.

You often need to start small and focus on a niche to get into a market. I’ve realized that every company should have a mission. An idea of why they’re doing what they’re doing. Otherwise how do you define the good times and how do you get through the bad times.

A mission is different to a vague values statement or a dream-like scenario...

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